GEN-CON BRAND REFINEMENT
Brand Design Development, Art Direction, Visual Web Design
Specs / Logo design
In 2019, I was approached by Gen-Con's president to help lead in further developing and evolving their existing visual brand. The first task they had was for me to take their established logo, correct its letterforms, refine the overall mark, and make it usable at any of the widely-varied scales their team needed to apply it, from the app all the way up to large-scale event signage.
The second project I've undertaken while working with Gen-Con was to help them concept a re-design of their website. For this web exploration, they wanted to tackle their homepage first, bringing in their various media channels to increase engagement and site traffic during the non-convention months and elevating the visuals to appeal to a wider tabletop gaming audience.