Specs / Product and Store Marketing Direction & Copywriting and Photo Shoot Direction
Over the course of the last two years, I have lead design and copywriting for both merchandise and store marketing and have directed the photo shoots for Southwest Airlines.
A fun and warm company, they share a strong bond with their customers, each side proudly wearing their Southwest Hearts on their sleeves. Often, quite literally. This warmth is something I strived to imbue in every aspect of creative work we have done for them. Whether it be photo shoots cast with employees models, inspired branded products, or fun marketing materials, everything at Southwest radiates heart.