Art Direction

Specs  /  Product Design & Photo Shoot Direction

Over the course of the last two years, I lead product design and directed the photo shoots for Southwest Airline's line of branded merchandise.

A fun and warm company, they share a strong bond with their ​customers, each side proudly wearing their Southwest Hearts on their sleeves. Often, quite literally. This warmth is something I strived to imbue in every aspect of creative work we have done for them. Whether it be photo shoots with employees models, products inspired by their famous in-air peanut snacks, or a cleaver custom shirt for their holiday parties, everything at Southwest radiates heart.